BrandAds Bridge 2.0 unifies video ad serving with a complete measurement suite for brands and agencies. EMERYVILLE, CALIF. – April 2, 2014 – Video intelligence company BrandAds today announced the release of BrandAds Bridge 2.0, the world’s first and only cross-platform video ad server with real-time fraud detection, audience measurement, effectiveness research and social monitoring… read more
BrandAds surveyed 38,369 participants to determine the effectiveness of airing ads during the TV broadcast of the 86th Academy Awards. The study reveals that American Express was the most effective of all the brands that advertised during the show based on a 61.74 percent increase in consumers’ likelihood to purchase one of their products. Sprint and Lunesta followed closely behind with 50.67 percent and 48.35 percent increases, respectively.
BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl™.
The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States.
As an advertiser, it makes sense to test and measure several potential creatives before choosing the best to air during the Super Bowl and increasingly, it will make sense to test multiple creatives before making any media buy at all.
2013 was the year of the completion rate. This is a great foundational metric that allows the marketer to, at the very least, know that their video assets are being played in a video player somewhere online. It’s a good start, but the completion rate on its own is simply not enough. Video is the king of brand marketing formats, so let’s start treating it that way.
BrandAds CEO Avi Brown discusses his outlook for mobile ads on Bloomberg Television’s “Market Makers.”
Today BrandAds announced the results of a survey of over 100 advertising professionals about the current state of digital video campaign measurement. The data shows widespread interest in using digital video to reach consumers, however 60 percent of respondents believe they can’t measure the impact of their campaigns with the current tools and data on the market today.
“If you wait until there is another case study in your industry, you will be too late.”
“The conversation about data-driven marketing is a conversation we all need to have—in boardrooms, within marketing organizations and throughout the enterprise—and it needs to start today.”
“With data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”